SPARITUAL, FOUNDER &
CHIEF CREATIVE OFFICER
Lifestyle futurist Shel Pink captured the attention of the spa industry when she founded and launched SpaRitual in 2004.
With a clear idea of an enlightened consumer in mind, she called them SpaRitualists, and created a brand to honor the collective mind, body and spirit.
Dedicated to the ancient spa tradition, SpaRitual is committed to creating multi-purpose eco-friendly products and packaging - perfectly crafted for the enlightened consumer, using vegan ingredients from around the world, that are specially sourced, certified organic and fair trade. The formulations are also naturally colored and free of synthetic dyes.
In addition, SpaRitual offers Nail Elixirs and Nail Lacquers, which are also vegan and free of toluene, formaldehyde and DBP.
SpaRitual is constantly monitoring sustainability issues and strives to be on the cutting edge of environmental awareness. The SpaRitual brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment.
The terms “eco,” “organic” and “vegan” were unfamiliar at the time of the company’s launch and Shel saw an overwhelming need for a brand that could begin the dialogue.
Seven years later, Shel now sees the green movement transitioning towards a discussion of slow ideals in direct response to a lifestyle that has become too fast.
SpaRitual will now help to define, promote and educate on its new, evolved platform, “Slow Beauty™.”
As a child, decades before a holistic lifestyle became mainstream, an organic diet, the importance of regular massage, alternative healing, and how to minimize exposure to toxins in the environment were emphasized by Shel’s mother. Continuing on this holistic path, Shel discovered yoga, meditation and Ayurveda while attending college.
After receiving a degree in the visual arts from the University of Michigan, Shel worked at Motown Records where she conceptualized Motown on Tour, a traveling interactive exhibit chronicling the history of Motown and contributed to the Motown Café concept launch.
She then went on to develop and implement photography campaigns, and later co-founded the clothing brand LOBA which sold to national high-end boutiques and department stores.
From there, she joined Orly International in 2001.
Her latest endeavor, Seeing the Future Now, a creative business building think tank, is Shel’s vision of the way consumer goods companies can execute brand design, product development and launch strategies through a collaborative team effort.
Seeing The Future Now leads trend resourcing, ideation, market research, cross-functional strategies and business building blocks for both the Orly and SpaRitual brands. The think tank process fosters free thinking and the sharing of ideas in workshop environments. Together product development, marketing, sales, communication and education teams are inspired to originate product concepts that will meet or exceed company growth expectations.
Shel serves on the Board of Directors for Trash for Teaching, a Los Angeles-based non-profit organization that collects clean and safe cast-off materials from manufacturing processes (that would otherwise become trash) and repurposes them as educational resources.
Shel has also recently contributed to an on-line think tank as a U.S. expert for global market research firm Sturm & Drang, where she envisioned future beauty scenarios, sharing her insights with non-competing, global beauty brands.
In early 2011, Shel co-founded Bicycle Artist, a creativity troupe connecting families and students with enriching holistic creative experiences. Students are invited into the meditation of the creative process giving first hand access to artistic self-expression. The purpose: to provoke curiosity, playfulness, wonder, creativity, critical thinking, flexibility, inventiveness, spontaneity and humor in the spirit of neoteny, which is Latin for “holding youth”.
Shel Pink currently resides in Los Angeles, with her husband Ran and their two children Alexander and Olivia.